BRAND REFRESH | EXHIBIT & DISPLAY | WEBSITE DEVELOPMENT | COLLATERAL MATERIALS
Branding Challenge:
Branding Challenge:
IONIC Mechatronics' SafeBox™ required a logo refresh and brand direction to better position it as a global leader in electronic lockout systems for industrial, commercial and mining sectors.
Solution:
The project involved a fresh take on the existing logo and development of an effective brand direction that included a tag line and visual branding strategy to support a variety of marketing materials. The new logo's attributes evoke strength and confidence, and with a simplified iconic design, it is better suited for all types of marketing applications.
Before
AFTER
