BRAND NAMING | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA
Branding Challenge:
Artists on Elgin was a retail outlet for a Northern Ontario member artist organization. With the closure of the retail location, a refocus on member promotion through online presence and physical exhibits and displays required a complete rebrand.
Solution:
The rebrand process involved a deep dive into the organization's renewed purpose and brand positioning. The branding exercise resulted in a new name, brand persona and visual brand expression that was ideally aligned with the organization's new direction and audience.
The new logo is composed of multi-coloured dots representing the individuality of the members. Formed in an organized pattern, the dots also symbolize a unified collective aligned in the support of the arts which is expressed by the lowercase “a”.
Before
![](https://pgcreative.ca/images/support/work/northern-artists-gallery/aoe-logo-2.jpg)
AFTER
![](https://pgcreative.ca/images/support/work/northern-artists-gallery/nag-logo-col.png)
![](https://pgcreative.ca/images/support/work/northern-artists-gallery/concept-1-tshirt.jpg)
![](images/support/work/northern-artists-gallery/concept-1-mug.jpg)
![](images/support/work/northern-artists-gallery/concept-1-tag.jpg)
![](images/support/work/northern-artists-gallery/the-web-boutique-northern-artists-gallery.png)
![](images/support/work/northern-artists-gallery/social-media-post.jpg)