BRAND NAMING | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA
Branding Challenge:
Artists on Elgin was a retail outlet for a Northern Ontario member artist organization. With the closure of the retail location, a refocus on member promotion through online presence and physical exhibits and displays required a complete rebrand.
Solution:
The rebrand process involved a deep dive into the organization's renewed purpose and brand positioning. The branding exercise resulted in a new name, brand persona and visual brand expression that was ideally aligned with the organization's new direction and audience.
The new logo is composed of multi-coloured dots representing the individuality of the members. Formed in an organized pattern, the dots also symbolize a unified collective aligned in the support of the arts which is expressed by the lowercase “a”.
Before
AFTER
