Mobile Parts

BRAND DEVELOPMENT | TAG LINE | EXHIBIT & DISPLAY | PHOTOGRAPHY | COLLATERAL MATERIALS | PROMOTION

Branding Challenge:

Branding Challenge:

Mobile Parts wished to develop a focused, values-based brand that effectively represents and positions them as a world leader of parts and components for mining and construction industries.

Solution:

After a brand audit, we determined that the existing website and overall brand positioning was narrowly focused on their Special Purpose Vehicles division which over-shadowed their role as a major parts provider of mobile underground equipment. A new logo and tagline, "The source for equipment parts." was developed to realign the brand.