BRAND DEVELOPMENT | TAG LINE | PROMOTION
Branding Challenge:
Branding Challenge:
Mansour Mining wished to develop a new brand that effectively represents and positions them as a leader of mine support supplies and services.
Solution:
Our brand audit determined that the current image lacked the presence and professionalism associated with an international brand. Additionally, the new logo has simplified the wordmark to "Mansour" – reinforcing its established reputation within the global mining sector.
A new logo was developed which maintained the current red colour that has traditionally been associated with the company. The new logo reflects a confident, foundational image with the "M" positioned above and below the surface.
Before
![](https://pgcreative.ca/images/support/work/mansour-mining/mansour.jpg)
AFTER
![](https://pgcreative.ca/images/support/work/mansour-mining/mansour-logo_rgb.jpg)
![](images/support/work/mansour-mining/f-150-side.jpg)
![](images/support/work/mansour-mining/titan-logo-rgb.jpg)
![](images/support/work/mansour-mining/box-mockup.jpg)
![](images/support/work/mansour-mining/mansour-handout.jpg)