BRAND DEVELOPMENT | EXHIBIT & DISPLAY | WEBSITE DEVELOPMENT | PHOTOGRAPHY | VIDEO | COLLATERAL MATERIALS | PROMOTION
Branding Challenge:
Branding Challenge:
Maestro Digital Mine serves the underground mine ventilation and automation sector by providing advanced instrumentation for measurement and control in order to deliver energy savings and productivity improvements while meeting the highest health and safety standards.
A brand identity was required which resonates with the underground mine sector and projects an image of quality, reliability and state-of-the-art technology.
Solution:
The logo symbolizes air flowing through a shaft which is monitored for air quality. The two lines changing to four within the circle symbolize the air quality control process as it passes through the monitoring instrumentation. The brand identity utilizes grays and blues which align with the market, yet suggest a corporate feel. A blue coloured rock image is used as a background theme element to support promotional materials. The branding is used for visual identity materials, marketing and product labelling.
Client testimonial |
"Branding is one of the most valuable corporate assets. We turned to PG Creative to develop a global brand for Maestro Digital Mine. Creativity – agility – and great common sense are the hallmarks of their success. They have never let us down unlike many other agencies with wild promises or claims that led to ultimate disappointment. Dare to compare and you will find PG Creative exceptional for the long haul."
Michael J. Gribbons
Vice President, Sales and Marketing, Maestro Digital Mine