BRAND DEVELOPMENT | WEBSITE | PHOTOGRAPHY | COLLATERAL
Branding Challenge:
City Welding had an outdated logo which was not effective for digital and traditional marketing applications.
Solution:
The project involved a fresh take on the existing logo which works equally well on a website, social media and promotional items such as t-shirts. Maintaining the molten steel and "CW" in the design helped to bridge the familiar aspect of the old design with that of the modern take of the new design.
Before
