BRAND DEVELOPMENT | EXHIBIT & DISPLAY | WAYFINDING | COLLATERAL MATERIALS
Branding Challenge:
Branding Challenge:
In 2000, the amalgamation of the City of Sudbury and area municipalities required that a new, unified and dynamic image be developed to represent the new 'Greater Sudbury' entity.
Solution:
A brand identity was developed which conveys synergy, harmony and leadership; a new corporate logo which proudly states, “One City - for All”. In order to support and promote the mandate of “One City - for All”, a Star Pattern comprising the original seven municipalities was developed as a support theme. This theme was carefully integrated into the visual identity standards and is used to enhance the overall brand. It can be seen on flags, print ads or any other item that is promotional in nature.
